How we use AI

We love making things with AI. It lets us build ideas we sat on for years. We also want to use it in a way we can feel good about, so this is where we’ve landed for now.

• We’re happy to use AI when it helps us make our own ideas real, faster, and we can be honest about how it was made.
• We won’t use AI to hurt people, to pass off someone’s face or voice as really them, or to copy a living artist’s style and call it ours.
• When we’re unsure, we will lean toward the choice that respects the people whose work and lives are involved, and come back to it when we know more.

What we’ll actually do

1. Make it our own. We’ll learn from styles and build around them, but we won’t deliberately imitate a living artist’s recognisable style. The idea and the taste have to be ours.

2. Be open about AI. We’ll say when a piece used AI and roughly which parts were AI and which were us. We won’t explain every brushstroke, but we won’t hide it either. A lot of our replies and comments on social are written by our studio’s AI agents, using rules and a voice we set ourselves.

3. Real people stay real. Faces and voices of real people only for clear parody or fun, never to mislead or to damage someone.

4. Nothing that harms people. If something could hurt someone, we don’t make it, however much attention it might get.

5. Respect the artists behind the tools. Creating from someone’s work without their consent doesn’t sit right with us. We’ll choose tools and sources that respect artists’ consent wherever we can, and give credit when something shaped our work.

6. Use it with care. Everything we make and stream has a cost, AI included. We’ll use the bigger tools, like video generation, where they genuinely make the work better or save effort elsewhere, keep our attempts purposeful, and move toward more efficient and local tools over time.

7. Fix it when we get it wrong. If something we use or made doesn’t meet this code, especially if people were harmed making it, we’ll stop using it and take it down.

Still open Open item

• Credit and payment for work that shapes ours. The sampling comparison needs a second look: samples in music usually need permission or a licence.

The bigger picture

Work and jobs. AI is changing a lot of people’s work, and we don’t take that lightly. Those worries are real. We think the best way through is to learn it together, the same way we’ve learned every new tool, so more of us can grow, stay useful and help shape where it goes, instead of being left behind by it.

The planet. We care about the environment, and we know AI has a real cost in power and water. So does almost everything we do online, from streaming to the internet itself, and those costs have grown over time. AI is a new version of that challenge. We want to stay honest about its impact, be responsible with how much we use, support efficiency, and keep learning as the evidence changes. We’re also hopeful that AI will help solve some of the environmental problems we face.

Source

Corey’s AI code

Last updated

5 October 2026